In trying to build a genuine space for business networking in Germiston and Alberton, I never imagined we’d have to battle so many scammers. One incident changed everything — a lady paid someone in the group for a bird cage, trusting he’d deliver. The man disappeared, no product, no refund, no trace. Just like that, trust was broken.

It was a painful reminder that while we try to build something meaningful, others are always looking for ways to exploit good intentions. That was my turning point. I decided enough is enough.

WhatsApp scams are becoming more and more common. These scammers hide behind fake names and quick chats, often using urgency to pressure buyers. They present deals that seem too good to ignore, hoping someone desperate enough will pay before asking questions. They don’t share business addresses. They don’t provide any real verification. They vanish as soon as the money clears.

In my groups, I’ve seen so many people get tricked like this, and I realized — we can’t wait for the next scam to act. That’s why Local Reviews was born.

Local Reviews isn’t just a directory. It’s a layer of protection, a badge of trust. Sellers who want to be taken seriously must fill in a detailed verification form on our website. We don’t stop there. We screen each submission before they get accepted. And once verified, we give them a digital badge that shows they’ve gone through our process and are part of a growing network of accountable, local businesses.

With that badge, buyers can breathe a little easier. They know this person isn’t just another number. This seller has a face, a profile, a listing, and a level of accountability.

We’ve also introduced a review system. People who buy from these verified sellers can leave honest feedback. That feedback stays on their listing. So, no one’s reputation can be faked or forced. Trust is earned here.

And if you're reading this, thinking, “What can I do to stay safe?” – start with awareness. Ask for verification before making payments. Use EFT instead of sending cash. Don’t be afraid to ask for proof of past deliveries. Check if the seller is listed on Local Reviews. If they’re not, that’s a red flag.

This isn’t about gatekeeping. It’s about community building. We’re trying to create a space where people feel safe doing business. Scammers don’t belong in that future. I’m proud of the steps we’ve taken with Local Reviews, and I believe this model will grow into something that truly protects people — not just from losing money, but from losing faith in one another.

If you’ve ever been scammed, I want you to know you’re not alone. That pain you felt — we see it, and we’re working to make sure it doesn’t happen again.

Let’s turn our WhatsApp groups into safer spaces. Let’s make Local Reviews more than a directory. Let’s make it a shield.